o matter what size your is – large or small to the medium-sized business/entreprise (SMB or SME) – you can effectively market your business through low cost digital channels.
The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following.
1. Adequately represents your business and brand (look and feel, messaging)
2. Adequately speaks to your target audience
3. Can be found by searches on top search engines
4. Is up-to-date and easily navigable
5. Provides multiple channels for customer communication
6. Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and channels that lead, it should be considered one of your top business investments.