The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:
1. Adequately represents your business and brand (look and feel, messaging)
2. Adequately speaks to your target audience
3. Can be found by searchers on top search engines
4. Is up-to-date and easily navigable
5. Provides multiple channels for customer communication
6. Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.